united props office

The conception of United Properties began when Russ VandenToorn (founder) invested in his first property in the 1970s. Russ’s initial investment was driven by a keen interest in real estate and the potential for a reliable income stream. By the 1990s, Russ expanded his portfolio, acquiring additional rental units and a self-storage facility. At the time, Russ was also working full-time in business consultation and acquisitions, so he hired a property management company to assist with the time-consuming tasks involved in owning an investment property. Within a short time, Russ identified a business opportunity in residential property management, seeing several areas with his current manager that he could improve.

In 2005, driven by his desire to offer better value and service to property owners, Russ made the leap to open his own property management company. He utilized the extensive skills he had gained from his experience in business consulting and acquisitions, as well as the insights he gathered while working with the former property management company he had hired. Russ’s vision was clear: create a property management company that prioritized exception service, transparent communication, and meticulous attention to detail.

United Properties has been and continues to be a family-run business, which has been a cornerstone of its success. In the beginning years, Russ headed the operation while his son, Paul, oversaw the maintenance department, and his wife, Carol, oversaw all of the clerical tasks. As word spread of the exceptional service and business practices used, United Properties experienced steady organic growth. This growth allowed United Properties to hire a growing team of professionals who shared in their commitment to excellence and customer satisfaction.

In 2011, Russ’s second son, Tim, joined the family business, initially hired as a 1099 contractor for maintenance and repairs and later transitioning to an office and leasing role. As a former police patrol officer, Tim sought to use his unique background and skillset to help the business better navigate challenges. His expertise in conflict resolution, problem-solving, communication, ethics, safety, and leadership played a crucial role in developing robust policies within the company. As Tim learned more about the industry, he recognized the growing potential in real estate investing. This realization pushed him to invest in his first investment property, a four-unit building in Grand Rapids, further expanding the family’s footprint within the industry.

Tim

United Properties continued expanding, driven by a commitment to providing excellent service and building strong relationships with property owners and tenants. This period of growth was characterized by continuous learning and adapting to the ever-evolving demands of the property management industry, setting the stage for future success. While Paul VandenToorn continued to support United Properties, he made the difficult decision to step away from an active role with the company in 2013. He now focuses on his investments, which United Properties still manages, now allow him to support his family and a small farm.

Tim learned more about the company, its processes and policies, and the industry as a whole, and committed to making United Properties the best it could be. He constantly sought improvements and explored ways to better serve investors and renters in the greater Grand Rapids area. As he committed more time and effort to the company, Russ VandenToorn began stepping back, focusing on the intricacies of policies and relationships for the company. This transition allowed Tim to take over the forefront of the business, driving it towards new heights.

By 2019, Russ no longer played a client-facing role in the company, which allowed him to spend more quality time with his family and pursue other interests. In early 2024, Russ officially announced his retirement, selling his remaining equity to his son, Tim. Keeping United Properties in the family has allowed the focus to remain on our core values–a responsibility to our property owners and tenants to provide the best service, build relationships, find fair solutions, and continuously seek ways to improve the overall experience.

What started as a small company run by a few family members has evolved into one of the leading property management companies in Grand Rapids. Today, United Properties employs roughly 50 people across its leasing, service, and billing departments, each committed to upholding the values and standards set forth by Russ and his family.

The last 19 years have been a journey of growth in many ways, and we look forward to continuing to serve the greater Grand Rapids area for many years to come. We remain committed to providing exceptional service and building lasting relationships with our clients and community.