Today’s blog topic is marketing a rental home, and there are a number of ways to advertise your property to potential tenants.
In Grand Rapids, there is an organization called the Rental Property Owners Association. If you’re not working with a professional Grand Rapids property management company, it’s a good idea to join this association. You will get a lot of resources, including the proper forms to use, and you’ll get answers to a lot of questions that you might have, such as how to evict.
Another valuable resource of the association is the network they use for marketing. Any time you advertise your rental property through this group, it goes out to over 30 different websites, including popular sites like Trulia and Zillow. You’ll get exposure on small sites as well as large sites.
Craigslist is a little bit different because you have to keep up with your ads frequently. To stay on top of the rental list, you need to delete your ad and re-post it often. The Rental Property Owners Association has a Craigslist Helper, which turns this into a 30 second process and ensures your ad is reposted.
A professional and attractive yard sign is also a good marketing idea. This will generate leads when people walk or drive by. You can go to a hardware store and buy a $2 sign and write on it with magic marker, but that can look tacky. The sign should represent what’s inside the house, so spend the money on a nice, professionally printed sign.
Let the neighbors know the house is available for rent. The people next door are going to want good neighbors that they like and get along with, so they might be able to refer people they know who are looking to rent.
If you have any questions about marketing, or you’d like to hear more about specific strategies, please contact us at United Properties for help.