Marketing Caledonia Rental Properties
And Screening for Quality Tenants
Before you can get rent coming in, you have to find a tenant. And no one finds better tenants than the leasing team at United Properties of West Michigan. We use strategic marketing to attract tenants and strict screening standards to choose them.
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Rental Analysis
Pricing
Expert Understanding of the Caledonia Rental Market Leads to Efficient Marketing and Effective Screening
Paying attention is important. We are watching market shifts, we are tracking tenant preferences, and we’re evaluating the competing properties for rent in Caledonia. This is a market with diverse property types and a growing tenant base. Our approach to marketing considers all of this, and that’s why we’re able to reach prospective tenants quickly, ensuring your rental gets the attention it needs. When we’re screening, we’re thinking about on-time rent payments, reducing turnover, and minimizing the risk of eviction and property damage. Our market knowledge and industry expertise leads the way towards outstanding tenant placement.
Caledonia Rental Values Impact Marketing
What should your rental home be earning in rent?
Profitability depends on pricing your property accurately and competitively. Qualified tenants will reject any rental homes that they believe are overpriced. But if you price your rental too low, you’ll have trouble bringing that rent up to market prices, leaving you with less money than you should be earning.
United Properties of West Michigan provides the support you need to establish a rental price that reflects both the market and the exceptional value to be found in your property.
Proper pricing is a smart marketing strategy.
Let’s Talk About How We Market and Screen your Caledonia Rental Home
Whether it’s units in a multi-family building or a single-family home in a new development, our marketing and screening processes deliver a well-qualified tenant who can be counted on to pay rent when it’s due and contribute to the care of your investment.
Our standards are high. Our service is top-tier.
Creative Listings
Even exceptional rental properties in Caledonia can easily get lost in the high volume of listings that tenants are scrolling through on website after website. We focus on ensuring your listing doesn’t get lost and instead stands out and grabs the attention of prospective renters. We achieve this through professional-level photography, concise but informative descriptions, and an invitation to come and see the property for themselves. Not only are we using the popular rental websites that tenants visit, but also social media platforms where we can engage with people and answer questions. We list your home for rent on our own website, and we remain responsive throughout the marketing process.
Consistent Screening
As tenants express interest in your property, we deliver an application and screening process that’s efficient, consistent, and strict. We have high standards for the residents we place in your home, and they understand our expectations up front. They know we’re looking for a demonstrated ability to pay rent on time, a positive rental history, and all the documentation and verification that supports who they say they are. We are screening for longevity. Our mission is to create a positive and professional relationship with new tenants so that everyone enjoys a stable, long-term, and stress-free experience. Whether you work with our lease-only services or our full-service management plans, you know you’re getting a qualified, reliable resident.
Customer Service
Throughout both the marketing and the tenant screening process, the team at United Properties of West Michigan is focused on providing the highest possible standard of customer service. This is important to us for a number of reasons. First, it gives us the opportunity to pre-screen tenants and to establish a good balance of service and accountability with them. It also ensures that owners are kept in the loop. We’re taking care of all the details when it comes to marketing your investment and screening your tenants, but we want you to know what’s happening and why as your rental property is leased. We prioritize transparent communication, responsiveness, and ease of accessibility.
Ask About Our Property Management Fees
We Offer Lease-Only Services if Marketing and Screening is All You Need
But Explore Our Full-Serve Management Plans, Which Offer Value and Service for Competitive Prices
Standard Fee
8% /Month
Flat Rate
$109 /Monthly
We Also Offer Placement Only
Profitable Investments Start with an Occupied Property
You can’t make money on your Caledonia rental home if you don’t have a great tenant in place.
That’s why our marketing and screening services are so essential.
We cut through the noise and we lift your rental home high above the competition.
Faster leasing. Less vacancy. Better tenants.
That’s what we’re about.
Highly recommend this management company. They handle everything in a timely manner with minimal effort from me. Especially happy with the inspection report completed by Tyler Pickard. It was very detailed with lots of pictures. Great job, Tyler! We appreciate you and UPWM.
Lisa Lyons
We Love Serving the Caledonia Community
At United Properties of West Michigan, we’ve managed properties across West Michigan for years, and Caledonia continues to stand out as one of the most promising areas for real estate investment. Located just southeast of Grand Rapids, Caledonia combines small-town charm with access to major employment centers, making it an attractive destination for long-term renters and families alike. We love the area for its excellent schools, safe neighborhoods, and strong sense of local pride.
What do you love about owning rental property here?
Areas We Serve
- Grand Rapids
- Kentwood
- East Grand Rapids
- Grandville
- Wyoming
- Comstock Park
- Ada
- Forest Hills
- Walker
- Marne
- Muskegon
- Coopersville
- Norton Shores
- Allendale
- Wayland
- Zeeland
- Rockford
- Sparta
- Lowell
- Alto
- Byron Center
- Caledonia
- Jenison
- Jamestown
- Hudsonville
- Holland
- Fruitport
- Grand Haven
- Belmont
- Cedar Springs
- Standale
- Georgetown Township
And more!
Professional and Knowledgeable
United Properties was always responsive to maintenance requests and a pleasure to interact with. I would recommend them for any rental property.
I am an investor, and I have always had a great experience with United property management. Thank you UPM
Any time something needs to be fixed or looked at Ethan with maintenance is ALWAYS the biggest help! Thank you again!
Sergio joined United Properties in 2020. He is a graduate from Pickens Technical College as a Nurse Assistant and as a Small Animal Care Provider in 2010. In the past nine years, Sergio has had various jobs, all focused around customer service.
Eden joined United Properties in 2016. Eden graduated from Davenport University in 2015 with an Associate’s in Business Administration. She’s the Executive Assistant to the Owner of United Properties, with a focus on procedural documentation. She enjoys playing guitar, reading, and doing outdoor activities. Eden is trilingual and able to communicate in English, Spanish, and American Sign Language. 
David joined the United Properties team in 2019 as the Director of Client Relations and Business Development. In this capacity, he is responsible for leading all leasing, application underwriting, tenant relations, accounts receivable, process improvement, remote workers, and general office functionality (essentially anything outside of maintenance and service). David comes from a longstanding career at a Fortune 15 company primarily in a sales and customer service leadership role.
Matthew joined the United Properties in early 2020. He is a graduate of Lee University with a bachelor’s in Intercultural Studies and also a master’s in Discipleship and Christian Formation. Matthew serves as a project manager over the Rent Ready process. He has 20 years of construction experience and over 10 years of experience in leadership positions. He oversees a team of technicians and schedules outside vendors getting properties back to the United rent-ready standard so that they can be leased again.
Cristina joined United Properties as the Accounting and Billing Team Lead in October of 2020. She has experience as a technology professional, an English-Spanish translator, and has worked the past several years as the treasurer of her condominium.
Rick joined United Properties in 2020 as a Service Coordinator and then later transitioned to the Collections team, where his customer service shines. Rick has an extensive background in customer service and enjoys being able to resolve issues. He and his wife are raising their two kids and in his free time, Rick enjoys making his own homemade jerky.
Harriet joined United Properties as a Accounting & Billing Specialist in February of 2021. She has experience as a bookkeeper and a Property Manager for a Real Estate account. She was a working student during her college days. Harriet loves cleaning because she thinks it is therapeutic. She also loves watching series during her free time, and she’s a fur mom of one dog. Her inspiration to work every day is her family.
Diego has an extensive background in customer service and, most recently in Maintenance and
Paulina joined United in early 2021 as a Leasing Assistant. She has a background studying social work, with several years of experience in customer service. She speaks English and Spanish fluently and loves to learn. Paulina enjoys small road trips and cold, rainy weather. Her dog is her favorite thing in the world.
Jessica has a Bachelor’s Degree in Financial strategies and public accounting and is studying a masters in Blockchain and Fintech regulation. She has previous experience as a customer service representative. She speaks English and Spanish. She loves taking long walks with her three dogs, hiking and road tripping during the weekends.
Chris Good is new to the United Properties Team since June 2022 as a Business Development Manager. With years of experience in both the construction industry (Master Electrician) and the Real Estate industry (Broker), he will closely work with new and experienced investors to facilitate their real estate goals.
Melba Alvarez
Enrique Vergara (Henry)
Alyssa Conklin
Leo Lacson
Dhyana Aragon
Joksan Gomez
Soroya has been with United Properties since March 2025. Her problem-solving, time management, and communication skills help her shine when working collaboratively with tenants and prospects. She is currently pursuing a degree in Cyber Security at Davenport University. Thanks to her tech-savviness, she excels at navigating and troubleshooting common technology and software issues.
Marlon Joined United Properties in 2025 as a service coordinator. He arrived with solid experience in customer service, property management, and marketing. If you need assistance with either a new or a previous situation, he will be more than glad to help you. Depending on the season, he likes spending time outdoors, going hiking, or simply taking a stroll around town to see what’s new in the city.
Hector began his career in customer service in 2017, gaining valuable experience in client support and communication. In 2021, he transitioned into sales roles, where he developed a strong ability to drive results and build relationships. Since 2023, he has worked in maintenance, IT, and tech support, expanding his skills in troubleshooting, systems support, and hands-on problem-solving. His background combines over eight years of customer-facing roles with a growing expertise in technical support and operations.
Gar Allison joined United Properties as Director of Operations in August 2025. He brings a decade of experience, covering construction project management, supply chain, sales, marketing, and regulatory compliance. Before that, he spent five years as an Engines Sales Representative in Kansas City, MO, shortly after graduating from Davenport University in 2011 with a bachelor’s degree in business management.