At United Properties of West Michigan, we’re always looking for ways to improve efficiency while maintaining the high-quality service our property owners and tenants expect. As our portfolio has grown to over 1,000 single-family and small multi-family units in and around Grand Rapids, Michigan, we’ve embraced technology to streamline operations without sacrificing the personal touch that sets us apart from our competitors.
One of the most impactful tools in our leasing process is ShowMojo, a platform that has transformed the way we manage property showings, engage with prospective tenants, and support our property owners. Through automation, integration with Rent Manager, and security features, ShowMojo has helped us create a seamless experience that benefits everyone involved.
Maximizing Efficiency While Keeping Costs Down
As our company expanded, we faced a critical decision: increase costs by hiring more leasing agents or find a more efficient way to manage showings. Instead of passing additional expenses on to our property owners, we turned to ShowMojo’s self-showing capabilities to enhance our leasing process.
“With self-showings, we’ve been able to offer premium service without increasing rates. Owners get a consistent, high-quality experience, which is incredibly valuable.”
— David Klein, Director of Business Development and Client Relations
By automating scheduling and lead follow-ups, ShowMojo has allowed us to reduce staffing needs from two leasing agents to one while saving over 13 hours each month in scheduling-related tasks. This means we can focus on what matters most, which is providing exceptional service to our property owners and tenants.
A Better Experience for Prospective Tenants
One of the biggest benefits of ShowMojo is how it enhances the tenant experience. With flexible scheduling and self-showing capabilities, prospective renters can tour a property at their convenience without waiting for an agent’s availability. This has made our listings more accessible and has significantly increased engagement.
Even with automation, we maintain a personalized approach. ShowMojo allows us to customize communication during business hours, ensuring prospective tenants receive both the convenience of self-service and the support of a responsive team when needed to answer any questions that have about the properties they’re viewing or about the application process.
Helping Property Owners Stay Informed and Competitive
ShowMojo offers invaluable real-time leasing data that provides detailed insights into how a property is performing, including:
- The number of leads generated
- Scheduled and completed showings
- Conversion rates from inquiries to showings
- Prospect feedback on pricing and condition
“I love the fact that owners get consistent communication every Monday with detailed insights into their listings. It allows them to see exactly what’s happening and engage in meaningful discussions about their property.”
— David Klein
These data-driven reports help us guide owners in making informed decisions, whether it’s adjusting pricing, making minor improvements, or exploring different marketing strategies. In addition, our team regularly attends ShowMojo’s quarterly data talks to stay ahead of market trends and ensure we’re providing owners with the most up-to-date leasing strategies.
Enhanced Security for Peace of Mind
Security is always a top priority when it comes to self-showings, and ShowMojo’s industry-leading safety features give us and our property owners confidence in the process. From ID and phone number validation to time-limited access codes, ShowMojo ensures that only verified prospects can enter a property and only at their scheduled time once they’ve arrived.
Additional security measures include:
- The ability to review scheduled showings before approval
- Two-factor identity verification
- Location confirmation at the start of the showing
- Custom screening questions to identify potential fraud risks
We’ve evaluated other listing platforms in the past, and ShowMojo consistently stands out as the best in the market when it comes to security.
Seamless Integration with Rent Manager
As a company, we use Rent Manager, a powerful property management software that allows us to charge rent, process payments, communicate, store important information, and more! With this, we needed a leasing platform that could integrate effortlessly with Rent Manager. ShowMojo’s built-in compatibility allows us to sync listings, making the marketing and scheduling process incredibly simple.
Beyond listing syndication, ShowMojo actively “listens” for updates in Rent Manager, such as price reductions or new properties. This triggers targeted marketing campaigns that notify prospective tenants about relevant changes and allows our team to check the status of any follow-ups. Without this automation, we’d need a dedicated marketing assistant just to send out these updates.
More Than Just a Tool
While ShowMojo’s technology is impressive, what truly sets them apart is their customer service. Having a knowledgeable and responsive support team makes all the difference when integrating new technology into daily operations.
Thanks to our partnership with ShowMojo, we’ve:
- Streamlined operations without increasing costs
- Simplified listing syndication and tenant engagement
- Enhanced the owner experience with real-time data
- Strengthened security for self-showings
At United Properties, we’re committed to staying ahead of industry trends to provide the best possible service to our property owners and tenants. By leveraging tools like ShowMojo, we continue to set the standard for efficient, data-driven, and secure property management in West Michigan.
Now that you’ve learned about one of the things we’re doing to drive a holistic approach, read our blog about how you can help attract more applicants to your home.
Interested in learning more about how we maximize leasing success? Contact us today to see how our technology-driven approach can help you get the most out of your rental property!
Read the full article on ShowMojo, where David, our Director of Client Relations & Business Development, talks about our experience using ShowMojo to enhance the leasing experience for property owners and prospective tenants.
Sergio joined United Properties in 2020. He is a graduate from Pickens Technical College as a Nurse Assistant and as a Small Animal Care Provider in 2010. In the past nine years, Sergio has had various jobs, all focused around customer service.
Eden joined United Properties in 2016. Eden graduated from Davenport University in 2015 with an Associate’s in Business Administration. She’s the Executive Assistant to the Owner of United Properties, with a focus on procedural documentation. She enjoys playing guitar, reading, and doing outdoor activities. Eden is trilingual and able to communicate in English, Spanish, and American Sign Language. 
David joined the United Properties team in 2019 as the Director of Client Relations and Business Development. In this capacity, he is responsible for leading all leasing, application underwriting, tenant relations, accounts receivable, process improvement, remote workers, and general office functionality (essentially anything outside of maintenance and service). David comes from a longstanding career at a Fortune 15 company primarily in a sales and customer service leadership role.
Matthew joined the United Properties in early 2020. He is a graduate of Lee University with a bachelor’s in Intercultural Studies and also a master’s in Discipleship and Christian Formation. Matthew serves as a project manager over the Rent Ready process. He has 20 years of construction experience and over 10 years of experience in leadership positions. He oversees a team of technicians and schedules outside vendors getting properties back to the United rent-ready standard so that they can be leased again.
Cristina joined United Properties as the Accounting and Billing Team Lead in October of 2020. She has experience as a technology professional, an English-Spanish translator, and has worked the past several years as the treasurer of her condominium.
Rick joined United Properties in 2020 as a Service Coordinator and then later transitioned to the Collections team, where his customer service shines. Rick has an extensive background in customer service and enjoys being able to resolve issues. He and his wife are raising their two kids and in his free time, Rick enjoys making his own homemade jerky.
Harriet joined United Properties as a Accounting & Billing Specialist in February of 2021. She has experience as a bookkeeper and a Property Manager for a Real Estate account. She was a working student during her college days. Harriet loves cleaning because she thinks it is therapeutic. She also loves watching series during her free time, and she’s a fur mom of one dog. Her inspiration to work every day is her family.
Diego has an extensive background in customer service and, most recently in Maintenance and
Paulina joined United in early 2021 as a Leasing Assistant. She has a background studying social work, with several years of experience in customer service. She speaks English and Spanish fluently and loves to learn. Paulina enjoys small road trips and cold, rainy weather. Her dog is her favorite thing in the world.
Jessica has a Bachelor’s Degree in Financial strategies and public accounting and is studying a masters in Blockchain and Fintech regulation. She has previous experience as a customer service representative. She speaks English and Spanish. She loves taking long walks with her three dogs, hiking and road tripping during the weekends.
Chris Good is new to the United Properties Team since June 2022 as a Business Development Manager. With years of experience in both the construction industry (Master Electrician) and the Real Estate industry (Broker), he will closely work with new and experienced investors to facilitate their real estate goals.
Melba Alvarez
Enrique Vergara (Henry)
Alyssa Conklin
Leo Lacson
Dhyana Aragon
Joksan Gomez
Soroya has been with United Properties since March 2025. Her problem-solving, time management, and communication skills help her shine when working collaboratively with tenants and prospects. She is currently pursuing a degree in Cyber Security at Davenport University. Thanks to her tech-savviness, she excels at navigating and troubleshooting common technology and software issues.
Marlon Joined United Properties in 2025 as a service coordinator. He arrived with solid experience in customer service, property management, and marketing. If you need assistance with either a new or a previous situation, he will be more than glad to help you. Depending on the season, he likes spending time outdoors, going hiking, or simply taking a stroll around town to see what’s new in the city.
Hector began his career in customer service in 2017, gaining valuable experience in client support and communication. In 2021, he transitioned into sales roles, where he developed a strong ability to drive results and build relationships. Since 2023, he has worked in maintenance, IT, and tech support, expanding his skills in troubleshooting, systems support, and hands-on problem-solving. His background combines over eight years of customer-facing roles with a growing expertise in technical support and operations.
Gar Allison joined United Properties as Director of Operations in August 2025. He brings a decade of experience, covering construction project management, supply chain, sales, marketing, and regulatory compliance. Before that, he spent five years as an Engines Sales Representative in Kansas City, MO, shortly after graduating from Davenport University in 2011 with a bachelor’s degree in business management.
Junior joined United Properties as a Leasing Assistant in February 2026 with a background in customer service and insurance claims. Junior is a lifelong learning with a genuine passion for helping people, especially when it comes to finding a place they can truly call home, and Property Management is where he feels most connected to this purpose. Outside of work, Junior is a proud father of two children that he raises with his wife, who constantly inspires him to grow beyond his limits while nourishing his hobbies through creative outlets like music, including guitar and singing.